eMarketing Hubs

Master Targeted Traffic on Twitter and Benefit from Targeted Users and Interests

Why do you use Twitter?

Twitter is used as a mean to attract and redirect readers and followers to your main site by publishing 140 characters messages on a regularly updated basis. Whether you use it for business promotion, website promotion, personal blog promotion, or just for fun, you want to be noticed and you want to be heard! 

Generating a base of targeted Twitter followers that will read your tweets and then look into what you are saying or talking about requires some Twitter marketing techniques and strategies.

Using some specific Twitter marketing techniques will:

• Give you higher conversational rates
• Generate more targeted traffic to your site and business
• Give you the feeling that your efforts are not vain and that your hard work is being read or heard by other people around the world.

Let's imagine your website is related to woodworking and your are looking to promote it on Twitter to gain more viewers and establish yourself as a leader in the field. You heard about the potential of Twitter so you signed up and created an account to gain some followers, make regular updates and hopefully get people to check out what you’re doing on your website.

One way to gain followers that will read you is to catch followers with similar interests. Taking our example, you might try to use keyword such as “woodworking” or “carpentry” to find people that will follow you on Twitter. Using specific key word to the industry as part of your Twitter marketing strategy will allow you to find people interested in the same hobby or activity as you thus developing a base of targeted followers.

The benefit of having targeted followers on Twitter is that they are likely to care about and read into what you are saying. If your Twitter followers are not interested about woodworking and all your tweets relate to woodworking ... then are they really going to read you? Do you really think that they are going to care about what you have to say about the different types of wood glues or the tools one should use to cut a certain angle. 

Now guess ... if your followers are targeted and highly interested and share the same passion, then you will have high conversation rates and better response from readers if you target users and interests.

To find out more about TARGETED TRAFFIC ON TWITTER

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Join Twit Sniper Team, the premium Twitter Marketing Platform for highly targeted traffic

Related Posts:

How to Master Twitter and Make Money

How can you Get People to Retweet your Tweets

Ho to Build Relationships on Twitter

How to Master Twitter and Make Money

Guess Post: Harris Fellman

Today, I'd like to introduce you to our guest author, Harris Fellman. Harris recently launched Coup De Twitter - a course on how to properly get started with twitter, get lots of followers, and turn those followers into cash.

He is by no means a Social Media Purist, but still he teaches what he considers the "right way" to interact on Twitter & other Social Media platforms (hint: it ain't by spamming people your offers). Harris has a number of years of success in the internet marketing realm and I feel very honored to have him as a guest author today.

With that ... here's Harris' blog post entitled "Make Money with Twitter":  

So, once again, here's a quick recap of how you can stage your own Peaceful (or Hostile) Take Over using Twitter.

1. First get a good network of followers going
2. Build relationships with your network
3. Get your followers to click on your links & tell others about you by retweeting your messages
4. Make Money with Twitter

How can you get People to Retweet (RT) your Tweets?

Getting retweets is an important part of Twitter. The retweets are link sharing functions that allow Twitter users to promote, spread and share the best tweets, links or articles with their followers while preserving the source of the tweet.

Benefits of Getting Retweets:

Attract new followers and increase traffic to your website,

Reinforce your credibility and personal brand image,

Promote marketing buzz around you.

Having RT also means that you are a contributor and provide useful and valuable content and information to the communities. The higher the value, the higher your chances to get an RT. Getting RT also gets your Twitter ID in front of other followers and these Twitter followers will come back to you to check who you are, your Twitter profile, what you do and possibly follow you.

For those fairly new to the concept of Retweets, RT posts are usually marked with a “RT @username” in front of the original message, or “via @username” after the original message.
 

So How Do You Get Retweets?

 

As mentioned in my previous post - How to build relationship on Twitter -, on Twitter, you need to build relationship as well as take action to put your Twitter account into hyperdrive.

The concept, as mention by Harris Fellman, "is not just getting people to talk TO you, you want them to talk about you as well, and that’s where Retweeting comes in".

Harris Fellman describes many different techniques on how to get retweets in his course Coup de Twitter, and here are few that I want to share with you.

Tweet interesting stuff

If you only answer the question "what are you doing", your chances of retweet are fairly limited. Twitters Followers are looking for interesting things such as the latest news, useful guides, funny or bizarre thing.

The funnier, more interesting, & more emotional your tweets are; the better chance that they’ll be retweeted. Remember, you need to engage your followers and start giving back, play as a team player and people will return you the ball and retweet your tweets, but don’t think that just because you’re witty and handy with a good line or two that it will entice people to retweet what you’re writing.

One of the most popular and retweeted segment is "Famous Quote". They can be interesting, stimulating and motivating and people love to retweet them. Don’t over do it, once in a while or as the quote of the day can be a good way to start.

Find a website, search “motivational quotes” and you will find great resources. Once you get into it, you should save your tweets. Since tweeter is what happens now, you may want to use those tweets again to make sure all your followers on the various time zones get them. You can save them and schedule them to be sent automatically. I recommend using a service such as SocialOomph (used to be called Tweet Later) that will send your tweets for you when you are not behind your computer.
 
Choose short and powerful quote and tweet them. Remember although you have 140 characters it is best to have tweets of about 120 characters. Why? By not using all the characters, you are giving people that want to retweet your tweet the space they need to add "RT@yourname" in front of the tweet without any changes. If people can just click and send without any extra work ... you increase your chances for a retweet.

Send tweets that are pertinent, up to date and breaking news about your niche market

Keeping up to date with your market is easy, simply use Google service called Google Alerts or Google Reader. Both allow you to be on top of your market and inform your followers of the latest development in your area. Google alert will inform you on the latest on any of your selected keywords and no need to look further, news and info will be delivered via email.
Integrate the content you find in your tweets. Build up a brand image and your followers will know that you are not a spammer, that you are someone that brings value into the Twittersphere.

Follow these tips and people will start to retweet you and new potential Twitter followers will check you out, retweet you and follow you.

The success of retweet all lies on catching your readers’ attention. If what you tweet is valuable, news, flashy and interesting you will get some retweets.

Now get to work and see for yourself ... you will see the difference.

 

Source:  Harris Fellman and his Coup DeTwitter

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Recommended readings:

Twitter Power: How to Dominate Your Market One Tweet at a Time
The World According to Twitter
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Ads on Twitter Have More Impact than on Other Network

A recent study from tech and media research firm Interpret, shows that "Twitter users are twice as likely to engage with brands—in multiple ways—than other social network users."

The study conducted in August over 9,200 users showed that "roughly 24 percent of the respondents that used Twitter, reviewed or rated products online;" while the answer for other network is only 12 percent.The study also show that "Twitter users were also more likely to visit company profiles (20 percent) than non-Twitter users (11 percent), and twice as likely to click on ads or sponsored links (20 percent vs. 9 percent)." 

How to Build Relationship on Twitter?

Twitter has been growing over the last year.  More and more people have heard about Twitter and wonder how to integrate Twitter in their social media marketing optimization. Is there a right way or wrong way to use Twitter? Definitely, depending on your e-marketing strategy and your means to grow your business it might be worth spending some time studying this new Twitter phenomenon.

I recently discovered Harris Fellman who teaches what he considers "the right way" to interact and conduct business with Social Media platforms such as Twitter and developed Coup De Twitter. Coup De Twitter is a new course on how to properly get started on Twitter, how to develop your list of followers and ultimately how to turn those followers into cash.

Harris Fellamn has been using these techniques for a long time and on one of his posts "Why Build Relationship on Twitter? He states the following:

"The real magic of using Social Media, like Twitter, for marketing purposes... is that you can build relationships with and connect to REAL PEOPLE. Oh, Big Advertising, the trade winds are a shifting. Consumers are way past the tipping point now where they tend to trust 'Regular Joes' now more than Big Giant Corporations.”

According to Harris Fellman, "the real glory of Twitter is not so much that you can easily build a list of followers, it's the fact that you can build RELATIONSHIPS with them. And this is where you, the "Regular Joes", have an advantage!"

Maximize your Search with Twitter - Social Media Marketing Tips

 Using Twitter as a search engine is easy. Keep in mind that Twitter is what is happening now! To make your search on Twitter more effective, we would recommend the use of Tweet Deck, a great application, or Twitter Search. Twitter from the web is ok but Tweet Deck allows you to center all your Twitter activity in one screen. , and don't forget to follow us

Tweet Later - Twitter eMarketing Hubs Tips and Tricks

TweetLater.com Anyone? 

As mentioned previously, there is no doubt that Twitter is a very  effective tool for emarketers or  online business marketers. Knowing and mastering Tweeters  tools and application will give you a competitive edge witin your market.

How can Twitter Help you with Internet Marketing?

Before going into further details on how Twitter can help you with Internet marketing (eMarketing) let's first look at What is Twitter?

According to Wikipedia Twitter is:

"

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as  . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees."