Why do you use Twitter?
Twitter is used as a mean to attract and redirect readers and followers to your main site by publishing 140 characters messages on a regularly updated basis. Whether you use it for business promotion, website promotion, personal blog promotion, or just for fun, you want to be noticed and you want to be heard!
Generating a base of targeted Twitter followers that will read your tweets and then look into what you are saying or talking about requires some Twitter marketing techniques and strategies.
Using some specific Twitter marketing techniques will:
- Give you higher conversational rates
- Generate more targeted traffic to your site and business
- Give you the feeling that your efforts are not vain and that your hard work is being read or heard by other people around the world.
Let's imagine your website is related to woodworking and your are looking to promote it on Twitter to gain more viewers and establish yourself as a leader in the field. You heard about the potential of Twitter so you signed up and created an account to gain some followers, make regular updates and hopefully get people to check out what you’re doing on your website.
One way to gain followers that will read you is to catch followers with similar interests. Taking our example, you might try to use keyword such as “woodworking” or “carpentry” to find people that will follow you on Twitter. Using specific key word to the industry as part of your Twitter marketing strategy will allow you to find people interested in the same hobby or activity as you thus developing a base of targeted followers.
The benefit of having targeted followers on Twitter is that they are likely to care about and read into what you are saying. If your Twitter followers are not interested about woodworking and all your tweets relate to woodworking ... then are they really going to read you? Do you really think that they are going to care about what you have to say about the different types of wood glues or the tools one should use to cut a certain angle.
Now guess ... if your followers are targeted and highly interested and share the same passion, then you will have high conversation rates and better response from readers if you target users and interests.
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