eMarketing Hubs

How to Write an Effective Web Copy and Retain Readers Attention?

Guest Post by Nelson Tan

Writing an effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone whom you can’t see and have never met take a step towards building a relationship with you or your company.

1. Create a customer profile—Who is exactly your target audience?

• Are they young, middle aged or senior?
• Are they primarily male or female?
• Are they financially secure or budget-minded?
• What gets him or her excited?
• What are his or her most pressing concerns?

Why Content Matters Now More Than Ever

by Alan Taylor

 

Content has always been important. But we’re at a critical stage in Internet history right now where content is more important than ever. In fact, if you are not producing high quality, original content on a regular basis right this very moment then you could see yourself lose a gradual decline of market share in your niche in the next couple of years.

Factors That Influence Content Value

When it comes to content value, there are a number of factors that influence where you stand in the competitive line up. There’s more to it than merely adding keywords to a page of content targeted toward a specific audience. That worked in the early days of the Internet, and for some marketers it worked like a charm. It works much less today.