Attraction Marketing is a marketing strategy quite often associated with network marketing over the internet. Although the concept is not new, attraction marketing has been emphasized with the new way of doing business online. The purpose is to attract prospects, build a relation and at one point, turn those prospects into buyers. With attraction marketing, you do not sell right away; instead you focus on building trust and create interpersonal relationship.
So What Happen When you Apply Attraction Marketing?
People coming to your website or blog are looking for information. They found you because they were searching for answers, advices, or a solution to their problem. They are looking for a leader, an expert that can help and support them. What they are looking for is advices or information. They are browsing for information not necessarily to buy something now. If your articles and website provide good and valuable info, those visitors will go one step further and become future prospects and leads to your business. They might not buy right away but they would have found valuable info, they are attracted to your site and will come back.
Most people hate being sold something, the harder you try to sell the more resistance. The goal of attraction marketing is to establish yourself as a leader, as someone that can provide valuable information, advice and reference. Someone there to help. What you want is to attract prospect to you by acting and thinking as a leader, expert. You want to be seen as the one that can help them develop and grow their business. You do not want to be seen as a salesperson. You need to build your network, give the opportunity to those interested to come back and follow you. You need to build a base, a list of followers that will learn from you.
Attraction marketing is all about generating leads and prospects by:
- building relationship and trust,
- offering solutions
- branding and positioning yourself as a leader as someone that can help them, someone that will lead them to success.
Expand your learning on Attraction marketing and read Mike Dillard’s Magnetic Sponsoring course - THE foundation of all your marketing efforts. I have read this course again and again; it will teach you Attraction Marketing so that you can attract people to you, grow your business and build a list of highly motivated prospects. When you learn the principles taught in this course you will never ever chase after prospects or buy useless leads again.
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