Twitter has been growing over the last year. More and more people have heard about Twitter and wonder how to integrate Twitter in their social media marketing optimization. Is there a right way or wrong way to use Twitter? Definitely, depending on your e-marketing strategy and your means to grow your business it might be worth spending some time studying this new Twitter phenomenon.
I recently discovered Harris Fellman who teaches what he considers "the right way" to interact and conduct business with Social Media platforms such as Twitter and developed Coup De Twitter. Coup De Twitter is a new course on how to properly get started on Twitter, how to develop your list of followers and ultimately how to turn those followers into cash.
Harris Fellamn has been using these techniques for a long time and on one of his posts "Why Build Relationship on Twitter? He states the following:
"The real magic of using Social Media, like Twitter, for marketing purposes... is that you can build relationships with and connect to REAL PEOPLE. Oh, Big Advertising, the trade winds are a shifting. Consumers are way past the tipping point now where they tend to trust 'Regular Joes' now more than Big Giant Corporations.”
According to Harris Fellman, "the real glory of Twitter is not so much that you can easily build a list of followers, it's the fact that you can build RELATIONSHIPS with them. And this is where you, the "Regular Joes", have an advantage!"
So, how do you get started?
Harris Fellman recommends a daily process that can help you turn your Twitter account into a magnet in your chosen industry or niche and consists of 4 main rules of engagement:
1. Get Followers
2. Build Relationships with them
3. Get them Clicking & Retweeting and...
4. Make Money.
Getting followers is not that difficult, but keep in mind that the quality of your followers is more important than the quantity. Be active. Look for conversation you can jump into via twitter search, keep an eye on what is being said in your area and step in whenever you can. Tweet on a regular basis on what on are working on or thinking. Share your findings, post quotation, interesting news or recent information on your niche or area of expertise. For example, if you follow a subject, you are probably receiving info and articles from your Google alerts. Then select the most relevant ones and tweet them. By doing this you will establish yourself as a leader, as an expert on the subject.
Being active on Twitter will bring you followers. People like you looking for people that share the same ideas and centre of interest. Once you get a follower, make sure to build a relationship and you will see followers will come.
Build relationship and once someone starts following you; you want to engage with them. The first step is to send a simple personal welcome message when they follow you. You can choose to send messages manually, to make each one personal, but depending on the number of followers it can become time consuming in the long run. You can also choose to have a more generic message and automate the process. There are many different services available. One of my favourite is SocialOomph (ex TweetLater). It’s free and very easy to use, and offer many different services regarding Twitter.
When you create your welcome message make sure you add value or engage your new followers, don't be “salesy” or “spammy” because your new followers will run away.. Don't mention any product or services, be friendly and welcoming. You want them to be interested and find a way to get them to reply to you. Keep in mind that automatic welcome messages is a controversial issue some are in favour, while others are totally against it. Find the right balance and try to create some interest.
Then maintain those relationships by sharing, being active and bringing added value to the discussion. Every day, take the time to reply to your direct messages
Being active and adding value will get you recognition and establish trust. Once there, it will be easy to tweet your own stuff, and get re-tweeted. There is no secret ... the more you will bring, the more value you will give the higher the re-tweet and exposure will be. No need to say, that once there, profit will come almost by itself.
If you want more details and info on the process make sure to check Coup de Twitter an easy system to understand and follow.
Source: Harris Fellman - Coup de Twitter.