There are many benefits to article marketing:
- Increased traffic to your site
- Increased visibility
- Increased exposure
- Increased search engine ranking
- Establish yourself as a leader in your niche
- Build up on popularity links
- Help you pre-sale your affiliate or own products
- Cost effective by allowing you to rank high with minimal financial investment
- Help you to closely target your audience
Integrating article marketing as one of your top e-marketing strategies will for sure help you on your way to success.
Beyond all the benefits presented, the success of your article marketing campaign relies on the amount of marketing buzz you will be able to generate.
Marketing buzzis " a term used in word-of-mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message." (Wikipedia).
Marketing buzz is also defined as "a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out one-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers (…) willingly spread the word to their friends and colleagues." (source: Search CRM.com)
What does it mean?
You will create a marketing buzz and your article can go viral if your content attracts the attention and brings value to the community. In short, articles need to have good content. Good content is defined as follow by Charles Helfin and Thomas Rozof in their Syndication Revelation report (p14): “is content that is useful or valuable (to your target audience) in an Educational and/or Enlightening and/or Entertaining kind of way. The judge or jury of good content VS bad content is your target market.“
Once your article is finished and optimized you need to seed it across the Internet for it to take off and go viral.
Publishing your article and waiting for visitors will not work. You need to take a proactive role and market it. There are potentially hundreds and even thousands of people looking forward to read you, but due to the specific nature of internet, people need to find you to read you. As usual with business, you may have the best products or services but if people don't know you exist then ... no one will come and visit you and no visit means no sales. Internet marketing is no different.
So there you are. Your article is ready and published on your blog.
To be found, you need to link that article to other powerful site.
- Re-write similar article on the subject and publish it to sites such as Squidoo or Hubpages. Make sure you insert some link to your blog to increase your SEO ranking.
- Submit your content to many different sources. Using article directories will also help promote and expose your content.
- Take advantage of the explosion of social media. Submit your article to :
Social network such as Digg, Reddit, LinkedIn, FaceBook, Plaxo, Ning, Blogcatalog...
Social Bookmarking site such as Delicious, Flok, Jumptagds, Indiigo, ....
Micro blogging platforms such as Twitter.
Tips: For best results with social media you should not submit your content yourself. You need to start building a network with other marketers that share the same practice. Be active, bookmark, post , vote and comment on other contents, and then they will reciprocate.
Using social media networks also means that you need to build a strong and reliable network, be active and make sure your profile and pictures are up to date. Remember, you cannot be a single player, you need team work. People like sharing ideas and more and more they are looking at comments before they decide to buy a products.
Now, get to work, be active, participate and you will get great returns.
Don't have the time or energy to use social media, then outsource your marketing effort with Social Media Science bookmarking services to successfully syndicate your content across social network, bookmarking site and Twitter.
Or you can join a very successful private Content Syndication Network - SYNND - driven by automated software and powered by hundreds of members from around the world. more info: Social Media Science
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