Content Syndication is the 3rd key component to your Social Media Marketing Optimization Plan (review of the other 5 Key Components of Social Media Marketing Optimization Strategy). Content Syndication is fairly new and quite often misunderstood. Understand it and you will discover a unique tool directly linked to the explosion of online social network.
Note: Being successful with Content Syndication is based on 2 chores:
- Create good Content for your central hub
- Build a content syndication network.
The concept of syndication is not new. Syndication is defined as follow:
“Syndication is the act or process of syndicating” ( Dictionary.com) where syndicating is “to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places: Her column is syndicated in 120 papers.” (dictionary.com)
Up till recently, the term syndication was more used as reference to newspaper or television (traditional media), but with the explosion of internet, syndication is more commonly known as RSS -Really Simple Syndication- and Wikipedia defines it as follow:
RSS (most commonly translated as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URI – often referred to informally as a "URL" (uniform resource locator), although technically the two terms are not exactly synonymous – or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds."
As Internet Marketers, we all know the power of the famous icon and most of us are using RSS functions to make sure our blog content is widely read and followed.
Now, a few weeks ago, thanks to Charles Heflin and Thomas Rozof I discovered that you can use the power of syndication to exponentially increase your internet exposure.
The result, a new tool called Content Syndication, where you create a content syndication network that will distribute and expose your content within social networks.
Content Syndication, if used properly, will then be a type of RSS that will tape directly into social network or social bookmarking sites such as Digg, Delicious, Social Median ...
Content Syndication is new, and few internet marketers understand its power. Find out what Content syndication is all about, and read the Syndication Revelation Report. Understand it, and you will gain an invaluable competitive edge.
If you have any questions feel free to contact us. Make sure you subscribe to eMarketing Hubs to keep updated with Content Syndication and how to work your way up to success. Don't forget to follow us on Friend Feed or Twitter