a key factor when using social media marketing
Content syndication is based on simple principles: sharing good content and reciprocity. What does it means? Simply, you syndicate other people work and expect in return for them to do the same. The basic for such a system to work is not to syndicate whatever comes up just because someone else did you a favor. The concept is to syndicate quality and relevant content, content that brings up valuable information. You want to syndicate good blog content because you are building an image of a reliable person, the profile of someone that has the knowledge on his niche market, someone that knows what he is speaking about, someone who is an expert. You want to use content syndication to establish yourself as a reliable and powerful leader, not as a spammer.
Your job with content syndication is to recognize good content and spread the words on it. Good content is defined as follow by Charles Helfin and Thomas Rozof in their Syndication Revelation report (p14): “is content that is useful or valuable (to your target audience) in an Educational and/or Enlightening and/or Entertaining kind of way. The judge or jury of good content VS bad content is your target market.“
The principle of content syndication is based on the development of a network composed of people having a common interest for a subject. The most important part in building such a network is finding people or bloggers that will adhere to good content and that are willing and interested to network with you.
Each time you publish something your network will then syndicate your blog posts for you and the same will happen when someone publishes a new content in your network, you will syndicate their work. Be aware that for such a system to work, you need to have good content. I might repeat myself, but no one wants to syndicate spammy or irrelevant content.
You and your network are then going to share and distribute good content via various social network, such as Digg, Social Median, Reddit, LinkedIn, Twitter... as well as bookmarking sites such as Delicious, Blink, Stumble upon... Participants will share, bookmark and comments on each other’s content.
The benefits are obvious:
- Your content will be exposed and gain in notoriety because people can see that it has been read several times
- Your content will be seen as valuable and relevant since it generates relevant comments and possibly discussion.
- Because of the above, your content will be noticed and pick up by search engine. Your content containing relevant key word will come up organically in search engines results because your content is relevant and links to other blog posts (back links).
In short, content syndication will help you promote and expose your content to the world. It will make your blog content visible to a larger audience. Showing up on search engine results and being easy to find will for sure generate traffic and as everyone knows with network marketing traffic is the key success to a profitable blog.
As a result, content syndication will not only increase and generate traffic, content syndication will also help you establish and position yourself as a leader and expert in your niche market. Your profile will be appealing to powerful users. You will be noticed as an active blogger, as someone that can spread content. Note that when working with content syndication you will first need to work on your profile and activity before being noticed. Syndicating others work will not bring you syndication on your own work until you have proven that you can be a content generator, this is part of the unwritten rules about social media, you need to establish trust and show other that you are serious, that you can bring something to the community, you need to prove that you are not a spammer.
The final point to remember to be successful with content syndication is that bloggers in general are looking for people that share, reciprocate, comment and bring valuable content. Building a solid syndication network takes time but once started it is similar to the snowball effect or viral marketing whereby traffic attract traffic.
One advice, start building your own syndication network, be active and make sure to work on your profile to attract powerful profiles.
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