Before going into further details on how Twitter can help you with Internet marketing (eMarketing) let's first look at What is Twitter?
According to Wikipedia Twitter is:
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees."
Many will only see Twitter as a place where you can let the world know "what you are doing" but Twitter can be a lot more than just letting the world know that you are having a cup of coffee or reading the paper. Although the trend is changing many of us emarketers, did not see the full potential of Twitter at first.
Twitter is more than just knowing what others are doing.
Twitter is a powerful tool for e-marketers, and those who know how to use it will gain invaluable information.
Mastering Twitter will :
Help you improve the quality of your blogs by finding high quality content, relevant sources of information, active tweeters and "real time" information. Twitter will provide a base for news, articles, and followers
Allow you to network with others. Build a quality network, follow people that brings value to your profile.
Extend your readership.
Build and grow your profile.
Instantly drive traffic to your blog.
Direct link to your blog and instant post broadcasting.
Being an Internet Marketer, you need to establish yourself as a leader, as the one that knows what is happening. Twitter will provide you the tool to discover these information on a real time basis. Everyday you are able to follow your market, your leaders and the social buzz that goes on in your market. Twitter is extremely powerful in the sense that the information you gather is on a real time basis, it is what's happening now.
Once you have found your content, you can then spread your findings in a fast and efficient way. Not only your followers will have direct access to your info, but also people searching for your subject will find you. No need to be in the top 10 pages, if your tweets contain your specific keyword, you will be there at that time for that day. Words can spread fast on Twitter, it is a powerful social media tool and its real potential still have to come.
With Twitter there is no "bla-bla"... you have to be concise and precise, you only have 140 characters to express yourself and catch the attention. The more powerful your tweets the more exposure you will get. Master the art of tweets and you will communicate quickly and effectively.
Just don't ignore Twitter, see it as a tool to share, learn and promote your business. Build your network, choose who you want to follow, be involved re tweet what you find interesting and your followers will re tweet you tweets. Use Twitter as a 2 way communication, don't spam your readers.
Explore Twitter, find out how to use it, master it and it will give your blog all the exposure you need to establish yourself as a leader. Respect other, give and share, don't spam, link your other social media accounts and blog to twitter and you will be able to position yourself as a trusted resources. Remember, Twitter it's what's going on now.
Today Social Media is evolving very rapidly. Social Media is a very powerful marketing tool if used correctly. Keep up to date with Social Media and Make sure you subscribe to eMarketing Hubs, follow us on Twitter, join us on Friend Feed . Feel free to drop a comment to let us know what you think.